ROC the Falls - Summer Sendoff


Sep 6, 2019
05:00 PM until 09:00 PM


Genesee Keeps High Falls ROC’in on Friday, Sept. 6th
In partnership with the City of Rochester and inspired by ROC the Riverway.
ROC the Falls to Feature:
· A firework show over the falls
· Live local music on the main stage
· Buskers throughout the park
· Food trucks
· Art demonstrations
· Free airbrush tattoos and caricatures
· Plenty of beer and much more!

Live Local Music:
Ben Sheridan and the Finer Things 5:15pm-6:30pm
Big Eyed Phish 6:45pm-9pm

The Genesee Brewery is accepting art submissions for a one-of-a-kind poster contest that will be showcased at the next ROC the Falls Festival. Festival goers will vote on their favorite posters featuring Genesee fan-art and the top three submissions will each receive a cash prize. Anyone 21 years of age or older is welcome to enter and submit their Genesee-themed art for a chance to win up to $1,000.

For full contest rules please visit:




View map Genesee Brew House
25 Cataract Street
Rochester, NY

Additional Information


Genesee Brew House



Contact name

Kristen Garabrino

Contact email

We make every effort to ensure the accuracy of this information. However, you should always call ahead to confirm dates, times, location, and other information.